Pop icon and legacy Whitney Houston passed away on February 11th, 2012 and Waffle House took to the Twitters.
I think the remainder of this post speaks for itself. Many lessons to be learned here.
Social Media 101: How NOT to tweet from a corporate account
Granted this is something I probably would have joined in on from my personal account (had I been paying attention). But this is a major Waffle House Twitter fail.
And I can’t help but laugh. Sorry.
The memorial site however, is using Social Media brilliantly! Check it out: http://remembering.whitneyhouston.com/